Sip & Shop Signup – November 1, 2025

Downtown Jefferson City, Inc. is excited to host another Sip & Shop event, pairing Missouri-based wineries, brewers, and distilleries with Downtown retailers, restaurants, and service businesses for a fun day of shopping and beverage sampling!

📅 Event Details:

  • The event is free for businesses to participate in—Downtown Jefferson City charges shoppers a cover fee.
  • Sampling stations can be paired with any type of business: retail, food, drink, or service-based.
  • All beverage samples must be provided free of charge to shoppers.

If you’re interested in participating, please complete this quick form.

Registrations are due by 5 PM on October 24, 2025. We cannot guarantee vendor placement if you register after this deadline.

Contact Information

Contact Person:(Required)

For Wineries, Brewers, and Distilleries

What type of product do you offer (check all that apply)

For Downtown Businesses (Retail, Food, Drink, Service, etc.)

Would you like to be paired with a liquor provider?
Where would you prefer the sampling station to be located?

General Questions

If you cannot participate this time, would you like to be invited to similar future events in Downtown Jefferson City?